Find Your Choices for the Affiliate ProgramOn February 16, 2020 by Shad Vandernoot
The basic concepts about the design of a landing page (“landing page”) are not a secret. A good advertiser must know them. Make sure that the visits you send to the advertiser fall into an environment that is tested and that is continually improving. If the usability is not optimal you cannot generate the income that your traffic and website deserve. The quora partner program is ideal in this matter.
Take advantage of promotional campaigns on television
Large advertisers never use a single promotional channel. Online is one of many ways of how they generate income. It is evident that the different actions have an impact that online and offline reinforcing each other. Whenever an advertiser is conducting a powerful campaign of television and other offline media, Internet channels will be noticed. Conversion rates on landing pages always rise when branding actions are performed with impact.
Availability of deep links to products
Deep links (“deep links”) are a possibility for the affiliate to direct the user directly to the product purchase page. There is a very basic usability concept that recommends avoiding clicks and steps whenever possible. The road to selling is shortened when you avoid sending visits simply to the advertiser’s home page. Consequently, the effectiveness and the results are better.
Cancellation rate of less than 20%
for someone who is not familiar with the subject, it may surprise that there are cancellations by advertisers. To receive a payment after the initial registration of a conversion, approval by the advertiser is always required. The main argument for applying them by networks and their customers is the existence of erroneous, duplicate and returned orders. When cancellation ratios are around 70% with some companies in the telecommunications sector, this argument can be called into question. It is rather a massive lack of control and being able to correctly assign the commissions to affiliates or different channels within the online. A cut is applied so that the profitability of the affiliation actions remains high. This data is sometimes difficult to obtain because networks do not always give it.
The reputation of the advertiser in forums
To obtain data such as the cancellation ratio of the different affiliate programs, the exchange with other webmasters and bloggers is key. Forums like rentabilizar-web.com are an important source for all those who want to generate income this way. Detailed information on support quality and program operation can be obtained. There are also always users who give birth to many companies because their expectations have not been met as expected. It is important to contrast both negative and positive opinions with several users to get closer to the truth.
When you work on affiliate campaigns, 90-150 days can easily pass between registering a conversion and paying the commission. The “fault” is not so much the networks but the advertisers who almost never pay before. It is true that there are new laws to improve this situation but since my experience with Coguan, it has not improved much. Much of the billing is done through media agencies that represent the advertisers. In general, the issue of payments and collections is a complicated issue in Spain. It hurt us as a start-up looking 12 months ago. When in other countries people lose face because they have delayed the payment a couple of days (within 30 days), in Spain, you have to apologize and be very careful asking about your money taking the customer already has 30 -60 delay.